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This web page sis.photohug.com states the following, "NEW PLACE FOR ICE SWIMMING." Our analyzers viewed that the website also stated " For the first time in six years, Santas Ice Swimmers swam without any snow or ice on the river." The Website also said " Its a clear sign that the climate change has a negative effect on our planet. We hope to see a lot of snow and ice next year!." The website's header had Santa as the most important search term. It is followed by Ice, Swim, and swimmers which isn't as highly ranked as Santa. The next words they used was ice swimming. Ottawa was included but might not be seen by search engines.